16th July, 2015
PatronBase welcomes North America to the Worldwide family.
Alvaro SarmientoPrincipal PatronBase Spain
PatronBase Spain is run by Alvaro Sarmiento, a professional with over thirty years’ experience in the field of performing arts, including significant roles in the fields of marketing, venue management, production, distribution and exhibition. In recent years his work has focused on the use of technology in cultural management, focusing his activity in ticketing and electronic marketing activities. Álvaro has studied Economics and Hispanic Studies in his native Madrid and has a Masters in Performing Arts Management from New York City as a Fulbright scholar.